I am a dynamic and creative communications specialist with experience across the non-profit and private sectors. I excel in developing and implementing strategic communications strategies, managing press relations, and utilizing multi-channel campaigns to amplify brand awareness and achieve campaign objectives. My expertise includes copywriting, social media management, crisis communications, and delivering training to upskill colleagues and community leaders. I am passionate about leveraging my skills to support meaningful causes and drive impactful change.
Develop and implement tactical press strategies for Citizens UK’s major campaigns, with an eye to integration with all communications channels and overall campaign objectives. Work with project leads to create tactical multi-channel communications strategies, identifying and segmenting audiences to produce output that leverages key external stakeholders. Develop and implement a proactive press strategy to help Citizens UK reach new press targets in order to grow awareness of campaigns and the Citizens UK brand. Support the lobbying of local and national Government using press and other communications tactics. Draft and support team members to draft press materials, including press statements, press releases, broadcast notes and pitches. Analyse press KPIs to evaluate performance, creating monthly reports with insights for internal stakeholders. Manage and develop the Press and Campaigns Officer and Communications and Campaigns Officer. Oversee the management of all press enquiries, the organisation’s press output timeline and press contact databases. Utilise social media, targeted advertising and marketing tactics to increase brand awareness. Amplify real stories through strategic communications tactics to meet campaign objectives. Identify and assist in issues related to risk management and crisis communications. Develop and maintain a core messaging bank for deployment across the organisation, in line with Citizens UK brand identity. Upskill colleagues and community leaders through resource development and delivering frequent training around press and storytelling. Copywriting and creation of visual assets for the website, social media platforms, and various internal channels.
Developed and implemented client’s strategic communications strategies, including government bodies and large multi-national corporations. Secured press coverage across target areas, both internationally and sectoral. Compiled daily media monitoring reports with information of interest to clients, including government ministers. Built relationships with journalists across a wide range of areas to ensure positive coverage. Handled media enquiries on a day-to-day basis for clients.
Completed in-depth research including collecting data, analysing and evaluating findings on current events and compiling succinct reports for specific client needs. Compiled briefings for clients and the Managing Partner on political affairs. Advised on reputation management and crisis communications, developing protocol and procedures and implementing when necessary. Managed a team of interns to create tailored events in line with wider or specific client goals, including targeted lead generation. Generated new business and identified growth opportunities within current client contracts and externally.
Worked on a multichannel communications strategy for The Women’s Project and other initiatives, including the Weekly Tea Corner. Researched and secured speakers for weekly workshops. Produced social media posts, including copy and visual assets. Managed the ACAA blog and helped to maintain the website. Organised events for fundraising and community awareness of the organisation.
Worked on a multichannel communications strategy for The Women’s Project and other initiatives, including the Weekly Tea Corner. Researched and secured speakers for weekly workshops. Produced social media posts, including copy and visual assets. Managed the ACAA blog and helped to maintain the website. Organised events for fundraising and community awareness of the organisation.
Worked on a multichannel communications strategy for The Women’s Project and other initiatives, including the Weekly Tea Corner. Researched and secured speakers for weekly workshops. Produced social media posts, including copy and visual assets. Managed the ACAA blog and helped to maintain the website. Organised events for fundraising and community awareness of the organisation.
Taught new subjects in innovative ways. Created work plans and schedules for homework deadlines. Successfully completed safeguarding training for general safety and for issues around child protection.
Sold tickets for exhibitions and activities using the Horniman computerised office system. Stood as a front of house member of staff and greeted visitors and answered general day-to-day queries. Promoted new memberships and benefactor donations. Ensured sales targets were met, including those for Gift Aid donations. Upsold exhibitions and related products.